Farm to cup

That coffee you're drinking wasn't born in a laboratory.  It grew out of the earth, on a tree, on a farm thousands of miles away along the equator, somewhere between the Tropic of Cancer and the Tropic of Capricorn.  That coffee tree grew for three years before it started producing "cherries," and even when mature will only produce 1kg - 5kg of fruit in a season.  Those coffee cherries were picked when ripe and processed in the local community to remove the outer pulp, then washed, sorted and dried out in the sun.  After drying, the resulting coffee parchment were collected, packed and shipped to a mill where the dry parchment skin was removed, finally exposing the recognizable green coffee bean.

It was this green coffee bean which was sorted by machines, sorted by hand, sampled for quality and shipped around the world to be roasted to perfection by your favorite specialty coffee roaster, Sträva Craft Coffee!

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