Sträva Craft Coffee Prepares for International Expansion in UK and Europe

May 04, 2020

Sträva Craft Coffee Prepares for International Expansion in UK and Europe

FOR IMMEDIATE RELEASE

Sträva Craft Coffee Prepares for International Expansion in UK and Europe

Denver, Colorado (May 4, 2020) - Sträva Craft Coffee, Inc., the leading U.S. manufacturer of hemp infused specialty coffee (CBD coffee), is taking preliminary steps to obtain regulatory approval for its’ products to be marketed in the United Kingdom and European Union (EU).  Andrew Aamot, co-founder and CEO of Sträva, says the company is “committed to delivering safe and effective products worldwide, and will be following the regulatory pathway set forth by the UK Food Standards Agency (FSA) and European Food Safety Authority (EFSA) and submitting novel food applications for the company’s ‘Peace & Wellness’ line of premium CBD infused coffee products.”

Regulation (EU) 2015/2283 of the European Parliament provides guidance to EU members to ensure “free movement of safe and wholesome food.”  Though it is not required until March 31, 2021, obtaining approval from the FSA and EFSA can be a lengthy process and requires the submission of detailed information regarding product safety, manufacturing practices, ingredients and product labeling, among other supporting data.  Aamot says “Sträva has been on the forefront of the hemp industry in the U.S., and is now seeing strong demand emerge within the UK and European Union for high-quality CBD infused food and beverage products.”

Sträva’s management team appreciates that FSA and EFSA regulations set a high standard for product quality, reliability and transparency and are confident the Sträva brand will live up to these benchmarks.  “International interest in Sträva’s CBD coffee products is at an all-time high,” states Aamot, “and we’re continually evaluating new market opportunities.  We believe Europe and Asia are the most exciting emerging CBD markets for 2020, 2021 and beyond, and are positioning Sträva to be the market leader with CBD infused specialty coffee in these markets.”  Aamot notes the company is “in active discussions with investment and distribution partners to bring the Sträva brand to coffee consumers worldwide.”

With more consumers demanding access to hemp and CBD products, many countries are implementing programs to study and appropriately regulate how hemp products are manufactured and marketed.  Sträva supports such efforts and believes they will lay the groundwork for the hemp industry to thrive in the years to come.  Aamot concludes “the long-term success of the hemp industry will require leading brands to step up and guide the way forward in cooperation with regulatory authorities, to ensure safety and integrity throughout the entire supply chain.”

The company anticipates submitting its’ novel food applications in Q4 2020.

For more information about Sträva Craft Coffee, visit http://www.stravacraftcoffee.com

Contact:  info@stravacraftcoffee.com or 1-800-204-6803






Also in In The Press

CBDBible UK - Sträva Craft Coffee (Our Honest Review)
CBDBible UK - Sträva Craft Coffee (Our Honest Review)

September 09, 2020

Sträva Craft Coffee was recently reviewed by the CBDBible UK. Whether you're in the US or across the pond if you are looking for honest reviews on the most popular CBD products these guys have it!

View full article →

Sträva Craft Coffee has contracted SA Capital Partners, LLC. in New York to manage investment interest in the company
Sträva Craft Coffee has contracted SA Capital Partners, LLC. in New York to manage investment interest in the company

May 21, 2020

Denver, Colorado (May 21, 2020) - Sträva Craft Coffee, Inc., the leading U.S. manufacturer of hemp infused specialty coffee (CBD coffee), has enlisted the services of SA Capital Partners, LLC. to manage investment interest in the company during its early growth stage.

Public interest in hemp continues to grow across international markets as emerging research substantiates the health benefits of cannabis, including hemp-derived cannabinoids and terpenes.

View full article →

Sträva Coffee CEO, Andrew Aamot
Sträva Craft Coffee signs with BettermentRS to expand distribution in the US market

May 11, 2020

Denver, Colorado (May 11, 2020) - Sträva Craft Coffee, Inc., the leading U.S. manufacturer of hemp infused specialty coffee (CBD coffee), has signed a distribution agreement with BettermentRS, a leading health and wellness category manager and distributor.

View full article →