CBS This Morning, CBD and Sträva Coffee
On May 30, 2019, CBS This Morning aired an insightful segment about Sträva Craft Coffee and the rapidly growing market for CBD, and in particular, CBD Coffee.
The segment was introduced with a few stats about CBD and the developing market, and highlighted a widely circulated Brightfield Group report which estimates the CBD industry will be a $22,000,000.00 opportunity by 2022.
CBS Correspondent Barry Petersen visit the Sträva team, participated in a coffee cupping, toured the production facility and sat down for an interview with CEO and co-founder, Andrew Aamot.
Aamot and Petersen discussed topics including the differences between hemp and marijuana (CBD vs. THC), the state of the hemp industry, the effect CBD has when consumed with coffee, and even how regulation of the plants has evolved over the past several years - from the 2014 Farm Bill to the 2018 Farm Bill and beyond.
The future for all things cannabis is bright, with emphasis on continued research, education and outreach.
You can read the summary and watch the CBS segment here.
Also in In The Press
You know you're mainstream when Fortune Magazine talks about you, and Billy Lyons' article "How to Eat, Drink, and Appreciate Cannabis at Restaurants" offers an inside look at how cannabis is making its way to the forefront of American cuisine.
Billy discusses cannabis infused dishes presented at a dinner party hosted by the James Beard Foundation, the current legal landscape, and select brands and restaurants leading the way for innovative and responsible inclusion of cannabis experiences within the hospitality industry.
The national conversation around Cannabidiol (CBD), hemp and cannabis have grown louder this year as consumers discover the powerful, life-improving benefits these natural products deliver.
Recently, Sträva Craft Coffee was visited by Chris Welch, a correspondent with the Scripps TV network. Chris was exploring the burdening industry and interviewing thought leaders about CBD and what consumers can expect from the industry in the future.