On May 30, 2019, CBS This Morning aired an insightful segment about Sträva Craft Coffee and the rapidly growing market for CBD, and in particular, CBD Coffee.
The segment was introduced with a few stats about CBD and the developing market, and highlighted a widely circulated Brightfield Group report which estimates the CBD industry will be a $22,000,000.00 opportunity by 2022.
CBS Correspondent Barry Petersen visit the Sträva team, participated in a coffee cupping, toured the production facility and sat down for an interview with CEO and co-founder, Andrew Aamot.
Aamot and Petersen discussed topics including the differences between hemp and marijuana (CBD vs. THC), the state of the hemp industry, the effect CBD has when consumed with coffee, and even how regulation of the plants has evolved over the past several years - from the 2014 Farm Bill to the 2018 Farm Bill and beyond.
The future for all things cannabis is bright, with emphasis on continued research, education and outreach.
You can read the summary and watch the CBS segment here.